Beowulf
A Series of Unfortunate Events
Star Trek
Pulp Fiction
All of these films have instantly recognisable logos and titles.
For my research I have chosen the James Bond franchise, in particular Quantum of Solace.
'Quantum of Solace,' produced by MGM (Metro-Goldwyn-Mayer) and Columbia Pictures, made a huge profit after receiving $575,952,505 in worldwide gross whilst only spending an estimate of $200,000,000 in budget. They have exploited synergy and marketing and established an extremely popular brand identity, extending to a huge variety of media forms including books and DVDs and also to other product areas to the extent where they offer a James Bond experience in Dubai.
DVD and Blu-ray:
Quantum of Solace was released on DVD and Blu-ray by MGM via 20th Century Fox Home Entertainment in Australia, the UK and North America from 18 to 24 March 2009. At the DVD sales chart the film opened at #3, grossing $21,894,957 from 1.21m DVD units sold. As of November 1, 2009 2,643,250 DVD units have been sold, generating $44,110,750 in sales revenue. These figures do not include Blu-ray sales or DVD rentals. They released the DVD in a standard one disc set and a deluxe two disc special edition. There are no audio commentaries or deleted scenes on these editions.
Merchandise
Corgi International Limited made 5-inch action figures and gadgets (such as a voice-activated briefcase), as well as their traditional die-cast toy vehicles. They also created 7-inch figures of characters from the previous films. Scalextric released four racing sets to coincide with the film. Activision released their first James Bond game, also titled Quantum of Solace, which is based on both Casino Royale and Quantum of Solace. It is the first Bond game to feature Craig's likeness and the first seventh generation console game in the series. Swatch designed a series of wrist watches, each of them inspired by a Bond villain.
Though there was no novelisation despite its original storyline, Penguin Books published a compilation of Fleming's short stories entitled 'Quantum of Solace: The Complete James Bond Short Stories', with a UK release date of 29 May 2008 and a North American release date of 26 August 2008. The book combines the contents of Fleming's two short story collections, For Your Eyes Only—including the original "Quantum of Solace" short story—and Octopussy and The Living Daylights.
The November/December 2008 issue of Cigar Aficionado was a special James Bond edition written by David Giammarco, noted author of For Your Eyes Only: Behind the Scenes of the James Bond Films, and featured an extensive 20-page feature on the making of Quantum of Solace from his exclusive interviews on location with Daniel Craig, Gemma Arterton, Olga Kurylenko, Mathieu Amalric, director Marc Forster, and producers Barbara Broccoli and Michael G. Wilson. This tribute issue of the upscale magazine also featured Giammarco's in-depth profile of 007 author Ian Fleming and the 46-year history of the James Bond films. The Cigar Aficionado James Bond special edition became the magazine's biggest-selling issue around the world.
Each piece of merchandise or each piece of artwork or picture shares the same ideas; including similar representations of the characters and this all comes together to create a successful brand identity that is recognisable across the board in every product that the franchise is connected with.
With our project, we need to ensure that the photographs we take and images we choose (including titles, etc) match and give the same reflection and representation to ensure that we are successful in creating a brand identity for our film.
